Dollar stores are becoming increasingly popular with middle- and upper-class consumers as the recession drags on, according to new analysis from The Nielsen Company. Nielsen research shows that dollar stores are outpacing other CPG retail channels among shoppers of all income levels.

According to the analysis, 18% of high income shoppers spent more at dollar stores during the second half of 2008 than they did during the second half of 2007. This growth surpassed the 6% of middle-income shoppers who increased their dollar store spending and even the 8% of low-income shoppers who spent more at dollar stores during the second half of 2008, writes Retailer Daily.

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