Fresh & Easy's Produce Sales Increase More Than 11% With New 98-Cent Line
Posted on 7:29 AM, under Earnings, economy, Perception
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Produce sales at Fresh & Easy Neighborhood Market stores have increased more than 11 percent since its January introduction of 98-cent Produce Packs, according to the Tesco banner.
Designed to appeal to customers looking for fresh fruits and vegetables on a budget, the 98-cent Produce Packs are delivered fresh daily to stores and currently include grape tomatoes, yellow onions, green bell peppers, pears, lemons and oranges. Customers can always choose from six fruits and vegetables that will rotate depending on seasonality and availability.
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Designed to appeal to customers looking for fresh fruits and vegetables on a budget, the 98-cent Produce Packs are delivered fresh daily to stores and currently include grape tomatoes, yellow onions, green bell peppers, pears, lemons and oranges. Customers can always choose from six fruits and vegetables that will rotate depending on seasonality and availability.
Read the rest of the story.....